Skipping Video Ads

We enjoy the services of free online platforms because they are powered by their advertisers or sponsors. Youtube is one example. We normally see many advertisements but majority of viewers click "Skip Ad" after five (5) seconds.

I remember I watched full ad videos only of Tai Lopez and Etisalat (that one showcasing a musical orchestra to emphasize harmony).

We are used to watching television shows with many commercial advertisements but there is no SKIP AD button so as they say, "What to do, yani?, but to eat briyani?"

Sometimes I do think that it is a waste of resources for the advertisers to produce a video ad for more than five (5) seconds only to be skipped by the viewers. There is also an app now called Skip Ads to skip the annoying (as described there) Youtube ads.

It can be unfair that we get free services if we do not support their advertisers. But how can viewers get engaged to click and view the whole advertisements? They must be quick, at least good for five (5) seconds (unskippable) or the first five (5) seconds must be so inviting that the viewers would like to view more until the end.

I am thinking of this -- If Google and other platforms can share the longer video ad fees with the viewers who can potentially be converted to buyers, I think many, many of them will click and view them so the whole ad message can be delivered to the target market.

We have the so-called PPC or pay-per-click advertising. Wordstream.com defines it as "a model of internet marketing in which advertisers pay a fee each tie one of their ads is clicked. Essentially it is a way of buying visits to your site, rather than attempting to 'those' visits organically."

For example, if I have a company and I opt to use a PPC model for internet marketing, Google will display it on certain websites based on my defined targets of viewers. When someone clicks it, I pay Google a small fee. It is not bad if I pay US$5 and I generate US$500 sale. But how many will really click it and how many will buy?

There are many good movies, documentaries and other video presentations on Youtube, but Netflix clicks because it has no advertisement. People would rather pay for a subscription fee for an account that can be shared on a single-user basis with family members and friends.

According to DigitalAgencyNetwork.com, "By 2020 there will be almost a million minutes of video-per-second crossing the internet and 82% of all consumer web traffic will be video."
The said website also shows graph listing platforms through which most marketers and brand developers utilize their video ads based on its mid-2018 survey --

Facebook
Instagram
Facebook Messenger
Youtube
LinkedIn
Twitter
Pinterest
Snapchat

If you want to promote your products and/or service via video ad, consider the length so the viewers will not skip them. They must be very, very short (less-than-five-seconder) commercial ads. And yes, they must be authentic, according to the blogger, Alex Chan.

I will passionately make some video ads in the near future, with this in mind -- they will finish before the button SKIP AD shows.

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Photo credits: Pixabay

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