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Showing posts with the label Enzo Ferrari

On Personal Branding

Today in history, 1932, according to On-this-day.com ,  Italian  Enzo Ferrari retired from racing and in 1950, at 52 years old, he launched a series of cars under his name.  Everybody knows the global brand 'Ferrari' -- it symbolizes luxury everyone dreams of, extraordinary speed and unquestionable durability of cars.  "It is the most famous automaker in the world," says Myautodrift.com . On 14 August 1988, Enzo died at the age of 90, but he left his mark, and his name lives. "Ferrari became the first Formula 1 team to achieve the result of one hundred victories in the Grand Prix,"  per  Myautodrift.com , Ferrari's very expensive cars are not the only source of revenues for the company. We can see the Prancing Horse logo in many items like clothes, apparels, sports goods, toys, perfumes, etc. In 2010, the World of Ferrari was built in Abu Dhabi, the capital emirate of United Arab Emirates (UAE). It is a themed park -- a Ferrari World b